Posts by Yasi Zhang

It is in everyone’s interest to create a climate that will enable and further this relationship. The fact that an ICO aims to raise funds from investors and kickstart the network’s decentralization by dispersing tokens makes it obvious why this factor is so important. And these are just surface-level benefits. As we’ll see later in this article, many other benefits exist that are not immediately apparent.

Content marketing is a business strategy that leverages content to attract and retain customers. It’s not just blogging; it’s about the creation of valuable content for your target audience. As a marketer, you know how difficult it can be to break through the noise and cut through with your message. You need something more than ads; you need honest conversations with potential customers.

Social media marketing is an integral part of any modern marketing strategy. If you are using social channels to market your brand, it’s time to take things up a notch by learning how to use them strategically. In this article, I’ll explain the ROI of social media and show you how to use these channels as lead generation tools for your business.

Podcasts can help solopreneurs better connect with the audience. Podcasts can help startups raise brand awareness and establish brand authority. Having your podcast show and talking about the latest trends, developments, or stories in your expert domain can help you gain an audience, increase brand awareness and build thought-leadership online.

Freelancers are a great way to manage your marketing needs without spending too much upfront cash on an employee. But what should you keep in mind when bringing on a freelancer? How do you make sure they deliver quality work? And how exactly do you pay them once their job is done?

Every startup founder needs a marketing plan. In fact, in order to be successful as a startup founder, you need to show the market that your company is worthy of investment by providing clear and concise marketing goals. If you want to impress an investor or potential partner, it’s important for them to see exactly how you’re going to spend their money and have measurable results.

Marketing is the lifeblood of a business. Without it, you are not able to generate revenue and can’t grow your customer base. Developing a marketing strategy for your business should be the starting point when you want to grow your company. Because if people don’t know about your product or service, they won’t buy it — no matter how great it might be.

With the fast development of technologies in marketing, data are more available in marketing activities. You know not only how many people visited your pages or clicked your links, but you also know where they are, what time, how long, and devices they used and so much more. Today let’s review what are the key hard skills for marketers in 2020–2021.

Do you have a brand for the company but also several other brands for products? Or do you have a brand for the company and the same brand name for your product or services? It can happen that potential customers are confused about what are you selling a product, and who are you as a company. This article is to help you clear those confusions.

If you put all your marketing efforts into selling, you will not be able to build a brand and trust with your potential customers. For example, if your social media, instead of conveying the information about choosing wine, wine tasting, wine growers and so on, you make every post about Buy Buy Buy, it is not only too blunt but also not going to lead to the buy and you lose the opportunity to build a ‘relationship’ with your potential customers.