Influencer Marketing

Case Study

Influencer Marketing

Influencer Marketing Case Study

Our client is an NFT project that aimed to launch an NFT collection alongside a 360-degree marketing campaign. They wanted to engage YouTube influencers to increase awareness of the project and attract potential investors. As a result, we curated a list of influencers whose followers fit the target audience profile and planned an influencer marketing campaign within the budget.

To help generate organic and consistent traffic, we utilized content marketing. We conducted SEO keyword research, created a content plan, and developed high-quality product articles that are both informative and educational.

Objectives

  • Newly founded NFT project that was about to go to market
  • The main goal was to raise project awareness
  • The secondary goal was to attract more community members

Results

  • Curated a targeted list of key macro and micro YouTube influencers.
  • Planned the campaign with all videos that went out in the targeted timeframe and included a call to action.
  • With an investment of $7,000, we generated 158,000 views with 7 videos.Comparatively, a popular YouTuber charges $17,000 with an average of 20,000-40,000 views.

    We maximized the ROI on investment.